Marketing that scales volume and value, tuned to the segment.
I've built engines that run on both ends of the GTM spectrum: high-velocity SMB and Mid-Market motions where volume, speed, and efficiency win, and Enterprise motions where precision, ABM, and deal value win. The craft is knowing which dial to turn, when, and for which segment.
That philosophy has driven every transformation I've led, from sharpening ICP definitions and ABM tiers for up-market expansion to rebuilding demand and event strategies that feed a healthy top-of-funnel for SMB and Mid-Market.
I lead teams the same way. I'm a player/coach who believes the best marketing cultures are built on accountability, creativity, and relentless curiosity, especially through the use of data and AI. I've led teams ranging from 4 to 19 across in-house and agency-extended models, and I've found that the size of the team matters far less than the clarity of direction and the quality of the feedback loop between the GTM team and the customer.
I'm also a practitioner-level adopter of AI as a genuine force multiplier. The dashboards, content programs, benchmark reports, and customer insight series I've built with AI are not experiments, they are production infrastructure that my teams and revenue leadership rely on daily.
How I enter a marketing org.
A field-tested framework, refined across multiple VP and CMO-level engagements. Adapted to the stage, segment, and integration context of each company.
Listen, diagnose, and align
- Meet 1:1 with marketing team, sales leadership, product, CS, and a representative slice of customers.
- Audit ICP definition, account tiering, pipeline quality, CAC/LTV, attribution, and martech stack.
- Map the current demand engine end-to-end, sources, conversion, leakage, and capacity.
- Identify the 2–3 things that, if changed, would unlock the most revenue with the least disruption.
Sharpen and resequence
- Publish a refreshed ICP, account tier model, and intent-based outbound motion shared with sales.
- Reallocate budget to highest-performing channels; renegotiate underperforming vendor contracts.
- Stand up an AI-powered executive dashboard for pipeline quality, conversion, and gap-to-target.
- Resequence events around tier-qualified accounts; cut low-yield activity.
Operationalize and prove
- Launch one integrated, multi-channel campaign tied to a measurable pipeline target.
- Stand up a voice-of-customer content engine, interviews → thought leadership → campaign assets.
- Define quarterly OKRs jointly with sales; commit to pipeline quality and volume metrics calibrated to each segment.
- Report results, lessons, and next-quarter bets to the executive team and the board.
Where I create leverage
Strategy
ICP development & account tiering, ABM, intent data & targeted outbound, B2B SaaS GTM, integrated full-funnel marketing, demand generation, brand strategy & rebranding.
Execution
Content marketing, digital marketing & SEO, event management, channel & partner marketing, customer advocacy, BDR/SDR program leadership.
AI & Technology
Claude CoWork, ChatGPT, AI-powered dashboards & reporting, proprietary data analysis, generative AI for content & campaigns, voice-of-customer programs, martech optimization, CRM & marketing automation.
Leadership
Cross-functional team building, budget planning ($1M–$6M), M&A marketing integration, player/coach culture builder, awards & employer brand.
Boards, stages, and cross-functional rooms.
Client Advisory Board Leadership. Designed, launched, and facilitated formal client advisory boards at multiple companies, convening key customers to surface product feedback, generate advocacy, and align marketing messaging with real buyer language.
GTM Presenter & Internal Thought Leader. Regularly presented marketing strategy, pipeline performance, and campaign results to GTM organizations of 100-500 people, translating complex marketing data into compelling narratives for sales, executive, and board-level audiences.
Cross-Functional Leadership Voice. The connective tissue between marketing, sales, product, and client success at every company, aligning leadership teams on GTM priorities, budget rationale, and performance accountability.
What colleagues and customers say.
Active recommendations from executives, peers, and direct reports.
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