Career history

Inherited and fundamentally rewired the go-to-market engine for an AI-native SaaS company transforming construction contract review. Layered precision ABM on top of the existing volume motion to move the company up-market into Enterprise, and navigated through its acquisition by Trimble.

• Pipeline Quality Transformation
  Best-fit (T1+T2) account pipeline mix grew from 44% to 55% of new logo opportunities within the first full quarter of the new strategy by replacing volume-based outreach with ICP-defined, intent-qualified targeting.
• Quality of Revenue
  T1+T2 share of closed-won ACV grew from 53% to 67% in a single quarter — quality of revenue shifted, not just mix.
• Stopped Selling to the Wrong Companies
  T4 / Not-A-Fit conversion collapsed from 13.2% to 3.2%, recovering BDR and AE capacity previously consumed by no-win accounts and redeploying it against best-fit targets.
• Expansion as an Untapped Lever
  Identified and championed expansion motion driving 968% ACV growth and 146% installment growth as the FY25 new logo cohort began renewing and expanding at volume.
• Brand & Awareness
  #1 most-followed construction AI company on LinkedIn (organic); 3x content reach growth YoY; LinkedIn page views and unique visitors nearly doubled QoQ.
• Trimble Acquisition Announcement
  Designed and executed the announcement promotion strategy — 2,697 page views and 1,470 unique visitors on April 2, the biggest brand day in company history, with zero paid amplification.
• AI-Built Performance Dashboards
  Personally built a live Salesforce-connected Marketing Executive Dashboard and BDR Leaderboard used daily by revenue leadership, with no BI or engineering support.
• AI-Driven Benchmark Report
  Launched a proprietary AI-powered annual benchmark report from Document Crunch platform data, establishing the company as the data-backed authority on construction contract risk.
• AI-Scaled Content Production
  Multiplied team output across campaigns, segmentation, and voice-of-customer programs without adding headcount or budget during a pre-acquisition hiring freeze.
• Events Rebuilt Around Quality
  Tier-qualified targeting replaced blanket booth strategy, nearly doubling pipeline per event YoY while reducing spend.
• Website as #1 Demand Channel
  $1.65M ACV and 98 opportunities in Q1 driven by improved inbound routing and demo-booking conversion — not increased spend.
• Compounding Demand Engine
  Sustained monthly Community Demo program alongside third-party industry-sponsored webinars showing 60–90 day attribution tails — measurable pipeline every quarter on a lean budget.
• Awards & Employer Brand
  Inc. Fastest Growing Companies (Southeast, #11) and Inc. Best Places to Work 2026, both secured pre-acquisition.
• Acquisition Leadership
  Led marketing continuity, messaging alignment, and team stability through the Trimble acquisition.

Led go-to-market transformation and post-acquisition rebrand for a global working capital fintech SaaS platform following SAP's acquisition.

• Revenue Impact
  156% of 2024 revenue goal with $30.8M in marketing-influenced pipeline.
• Sales Activity Generation
  1,740% YoY SAL record growth at flagship event.
• ICP Expansion & LinkedIn Growth
  ICP reach grew 3.9% → 39.8% of addressable market; LinkedIn engagement +114% MoM.
• Pipeline Acceleration
  56% YoY inbound leads, 51% outbound opps, 154% growth in content-driven pipeline.
• BDR Performance
  91% YoY SAL increase; 58% growth in opportunities per rep.
• Global Event Expansion
  86% expansion in global event presence.
• Awards & Recognition
  10 industry awards earned during tenure.
• Post-Acquisition Rebrand
  Led full brand integration with SAP across messaging, visual identity, and global enablement.

Built the marketing function from zero and led the company through its acquisition by MeridianLink.

• Foundation Building
  Established content strategy, digital lead gen, marketing automation, and channel partner programs.
• Martech & Budget Optimization
  Consolidated platforms and renegotiated vendor contracts to reduce cost while increasing capability.
• Acquisition Leadership
  Maintained brand positioning and pipeline through the MeridianLink acquisition.

Built a unified integrated marketing plan aligning sales, marketing, and client services and led the company through its acquisition by Loomis.

• Demand Generation Results
  329% lift in landing page views, 506% growth in inbound leads, 400% boost in CTR.
• SEO & Web Performance
  New website delivered avg. SEO position improvement of 20 points within 30 days.
• Brand Transformation
  Full rebrand of all GTM materials; launched customer brand champion program.

Built the marketing function for a mortgage coaching and training company.

• Content & Lead Generation
  First integrated marketing and gated content program; 678% lift in content downloads; 545% growth in mailable database.
• Digital Conversion
  720%+ boost in inbound contact requests through online chat initiatives.
• Culture & Awards
  Five local and national awards for culture and workplace excellence.

Led global marketing for an enterprise IT automation software company serving 300+ enterprise clients worldwide.

• Global Programs
  Marketing programs spanning North America, Europe, and APAC.
• Full Function Ownership
  Digital, events, content, and partner channels across a globally distributed GTM team.

• Customer Advocacy
  Client advisory board, annual awards, and quarterly webinars driving retention and references.
• Event Excellence
  Most successful event campaign in company history at the industry's flagship conference.
• Acquisition Leadership
  Navigated marketing through Francisco Partners' majority acquisition.