Perspectives on B2B SaaS go-to-market, demand generation, ABM, brand, and marketing leadership — built from 20+ years operating inside high-growth companies and across five acquisitions.
For today's marketers, data isn't just a tool — it's the currency we trade in. But while data is everywhere, the way we use it has evolved, and the way we'll use it tomorrow will define who succeeds in the market.
Over the last decade, marketing strategies have swung like a pendulum from brand to demand and back again. The most forward-thinking companies are realizing the truth: brand fuels demand. Ignore this, and your GTM engine sputters.
Most companies are working from outdated GTM playbooks that no longer match how today's buyers actually behave. Here are the seven truths leadership teams keep tripping over — and the one lie almost everyone tells themselves.
The phrase "intent data" has promised more than it's delivered for years. It's not that intent data is useless — it's that we've been treating data like a silver bullet instead of what it really is: a noisy, probabilistic signal that needs context, triangulation, and action.
Nearly 80% of GTM programs fail to deliver results—not because of bad tech or hiring, but because of weak positioning and POV. Here's how to build a GTM foundation that actually wins.
Every founder, CEO, and GTM leader wants 3x pipeline and predictable growth. But when strategy lacks structure, even the best plans break down across sales, marketing, product, and CS. Here's how to fix it.