I've led marketing through five successful acquisitions, maintaining brand integrity, messaging clarity, and pipeline momentum through each transition. A core strength is preserving and building culture-whether stepping in as a new leader or steering teams through the uncertainty of acquisition.
Led marketing continuity, messaging alignment, and team stability through the Trimble acquisition. Designed the acquisition announcement promotion strategy that became the biggest brand moment in company history.
Announcement drove 2,697 page views and 1,470 unique visitors in a single day, orchestrated with zero paid amplification.
Led full post-acquisition rebrand with SAP including messaging architecture, visual identity rollout, and global team enablement, maintaining market trust and accelerating GTM clarity.
Reached 156% of revenue goal with $30.8M marketing-influenced pipeline post-integration.
Managed brand positioning and marketing continuity throughout the MeridianLink acquisition, ensuring seamless transition and sustained audience trust.
No disruption to demand pipeline through the transition.
Maintained pipeline momentum and brand integrity through the Loomis acquisition after a full GTM and digital overhaul.
506% inbound lead growth and 329% landing page lift heading into the transition.
Navigated strategic marketing through Paymetric's majority stake acquisition by Francisco Partners, maintaining brand momentum and market confidence.
Led the most successful event campaign in company history during this period.
Acquisitions test marketing leadership in ways no growth chart can. Across five integrations I've held brand integrity steady, kept demand pipeline producing, and translated parent-company strategy into messaging the field can actually sell. If your organization is preparing for, navigating, or integrating after a transaction, I've done this work, at startup, growth-stage, fintech, and enterprise scale.